Hubspot revenue
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At the time, we were generating thousands of leads, but there was no qualification associated with those leads we didn’t know how to understand the quality of the leads generated and how they tied to revenue. I knew I was much more of a science and math sort of person, so I started to drift towards this idea of Marketing Operations. However, I quickly realized that Marketing wasn’t where my strength lay after all.Īt the time, everyone in Marketing focused on creating content, which was difficult for me.
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After Business School, I tried to figure out how to best leverage my strengths and landed in Marketing. I joined when HubSpot was still a scrappy startup because I felt that they were really on to something big.
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Before that, I was in financial services, so I wanted to try the whole tech startup thing and was totally sold by the vision and the idea of Inbound Marketing. I actually started at HubSpot with an internship between my first and second year of Business School. Let’s start with a bit about you, your background, your journey to Revenue Operations, and what you do now at HubSpot. In our latest installment of the Revenue Leader Interview Series, we got to the core of this question with one of the most accomplished revenue leaders in our industry – Alison Elworthy, EVP of Revenue Operations at HubSpot.īeing a “builder,” helping teams connect all their systems together to create a singular view of the customer journey, is a crucial aspect of what RevOps does.īelow are excerpts from our conversation with Alison, lightly edited for clarity. It’s a topic about which you’ve likely read many posts, tweets, and articles.